The idea of "City Smile" is to inject positive emotions into urban space. We came to the conclusion that there is more to design than just modern and aesthetic from. In this particular case we applied a process borrowed directly from the brand building methodology where brand attributes influence the type and method of communication so that design is no longer an end in itself but communicates a message that is full of positive emotions and impacts the way passengers respond to the world around them. The bus was given a unique, smiling and “cheerful” nature, while retaining its modern and elegant shape. City Smile is a bus full of zest that cannot go unnoticed, whether you're walking or driving past.

We treated the city bus as an element of city architecture. Our goal was to create a modern design with positive emotion, hence the CITY SMILE concept and implement it by designing a "smiling" bus.