CITY SMILE | Bodywork design for the SC12LF CITY BUS
TASK
The idea of "City Smile" is to inject positive emotions into urban space. We came to the conclusion that there is more to design than just modern and aesthetic from. In this particular case we applied a process borrowed directly from the brand building methodology where brand attributes influence the type and method of communication so that design is no longer an end in itself but communicates a message that is full of positive emotions and impacts the way passengers respond to the world around them. The bus was given a unique, smiling and โ€œcheerfulโ€ nature, while retaining its modern and elegant shape. City Smile is a bus full of zest that cannot go unnoticed, whether you're walking or driving past.




Modern and happy
Design process
We treated the city bus as an element of city architecture. Our goal was to create a modern design with positive emotion, hence the CITY SMILE concept and implement it by designing a "smiling" bus.


Our works
Leading companies trusted us

โ€œWe have been cooperating with Soul & Mind in the field of industrial design since 2011. In our opinion, the professionalism and creativity of the Soul & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
AMZ Kutno
Joanna Krzywda
Category Manager - Cooking
"The Soul & Mind company from Poznaล„ designed for us a plastic snow plow and the design of the external covers of an airport cleaner. We value the cooperation very highly, which resulted in the launch of another joint design project, which is currently being implemented."
AMZ Kutno
Damian Dobrowolski
CEO
โ€œI evaluate the cooperation with Soul & Mind on the Szafir cutter project very positively. When designing, the technological conditions were taken into account, and the designs provided to us were of very good quality, which allowed us to quickly implement the machine into production and put it on the market."
AMZ Kutno
Andrzej Pazdyk
Marketing Manager
"We declare that Soul & Mind Group Sp. z o. o. conducted a process for us in the field of industrial design of HVAC equipment. In our opinion, the professionalism and creativity of the Solu & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
AMZ Kutno
Kazimierz MItroszewski
Director