Product strategy for the new line of Amica brand ovens - research and design process based on the Design Thinking method
target group
Mainstream is one of the largest and most important target groups because of the volume and because of the number of products dedicated to it. Mainstream - risk-averse people who make rational choices and value peace of mind more than others.
Main feature
Finding real product differentiators that are consistent with the brand strategy and possible to implement
Perfect fit
Design process
A large research project based on quantitative and qualitative research - including ethnographic research with users in their kitchens. Joint creative workshops and development of assumptions for a new product line, implemented in the X-TYPE product line.
โWe have been cooperating with Soul & Mind in the field of industrial design since 2011. In our opinion, the professionalism and creativity of the Soul & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
Joanna Krzywda
Category Manager - Cooking
"The Soul & Mind company from Poznaล designed for us a plastic snow plow and the design of the external covers of an airport cleaner. We value the cooperation very highly, which resulted in the launch of another joint design project, which is currently being implemented."
Damian Dobrowolski
CEO
โI evaluate the cooperation with Soul & Mind on the Szafir cutter project very positively. When designing, the technological conditions were taken into account, and the designs provided to us were of very good quality, which allowed us to quickly implement the machine into production and put it on the market."
Andrzej Pazdyk
Marketing Manager
"We declare that Soul & Mind Group Sp. z o. o. conducted a process for us in the field of industrial design of HVAC equipment. In our opinion, the professionalism and creativity of the Solu & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
