Design of an iconographic marking system for the Amica washing machines.
Task
Our client produces its products for a large number of multilingual markets. Therefore, due to the desire to simplify the production process and optimize its costs while modernizing the appearance of the product, we were asked to design icons that replaced verbal descriptions of individual functions.
target group
Mainstream is one of the largest and most important target groups because of the volume and because of the number of products dedicated to it. Mainstream - risk-averse people who make rational choices and value peace of mind more than others.
Word less design
Design process
In the project, we focused on designing the most universal graphics for individual functions of the washing machine so that the widest possible spectrum of the target group would understand the graphics and it would not be a guess for the user.
โWe have been cooperating with Soul & Mind in the field of industrial design since 2011. In our opinion, the professionalism and creativity of the Soul & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
Joanna Krzywda
Category Manager - Cooking
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CEO
โI evaluate the cooperation with Soul & Mind on the Szafir cutter project very positively. When designing, the technological conditions were taken into account, and the designs provided to us were of very good quality, which allowed us to quickly implement the machine into production and put it on the market."
Andrzej Pazdyk
Marketing Manager
"We declare that Soul & Mind Group Sp. z o. o. conducted a process for us in the field of industrial design of HVAC equipment. In our opinion, the professionalism and creativity of the Solu & Mind team is at a very high level, thus ensuring high quality of the effects of our cooperation."
